Understand your business goals and tracking needs.
Set up GA4 and configure tracking parameters.
Ensure accurate data collection and event tracking.
Fine-tune your setup for maximum insights.
Provide actionable reports and ongoing support.
I offer continuous support to ensure your analytics setup evolves with your business needs.
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It uses event-based tracking to provide deeper insights into user behavior across websites and apps. Unlike Universal Analytics, GA4 focuses on cross-platform tracking, privacy compliance, and AI-driven insights.
Universal Analytics will stop processing new data after July 2023, so switching to GA4 is essential to continue tracking your website performance. GA4 also offers advanced features like cross-platform tracking, predictive analytics, and better privacy controls, making it the future of analytics.
Absolutely! I specialize in GA4 migration and will ensure a seamless transition. This includes setting up your GA4 property, configuring event tracking, and preserving historical data where possible. I’ll also test everything to ensure accurate data collection.
Event-based tracking is a core feature of GA4. Instead of tracking pageviews alone, GA4 tracks specific user interactions (events) like clicks, video views, form submissions, and more. This provides a more detailed understanding of user behavior and engagement.
GA4 is designed with privacy in mind. It includes features like data deletion tools, consent mode, and IP anonymization to help you comply with regulations like GDPR and CCPA. I can help you configure these settings to ensure compliance.
Yes, I offer ongoing support to ensure your GA4 setup continues to meet your needs. This includes regular data audits, performance optimization, and updates to reflect changes in your business or website. My goal is to make sure your analytics are always working for you.
I’m Solaiman Ratan, a Web Analytics and Tracking Expert. Skilled in GTM, Facebook CAPI, GA4, and Google Ads Conversion Tracking, I ensure precise data collection and seamless integration for optimized campaign performance.
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